Summer is coming gin
Lockdown has had us all shaking and stirring, reveals a new report commissioned by Scotland's premium gin brand Caorunn.
Caorunn has commissioned a research report in partnership with market research company, Atomik, to find out what Brits are most excited about as we approach the summer months, as well as the nation's drinking habits in lockdown and thereafter.
This includes things like:
·72% of Brits enjoy a drink on a weekday
· Gin and Tonic, Wine and Lager voted as the nation's top drinks of summer
· Those from London, Manchester and the South East are most likely to kick start their weekend celebrations with a Gin & Tonic (42%)
· Those from Birmingham and Scotland most prefer a glass of Wine (47%)
· Lockdown cocktail making has been a key trend
· 'Zooming' has pulled weekend celebrations forward to Thursdays at 4pm sharp
With an increase in virtual events and workshops, the rise in ‘Zoom cocktails’ has taken the nation by storm, with a new demand for spirits and at-home cocktail kits like never before.
1 in 2 Brits have been channeling their inner mixologist and shaking up their own cocktail creations at home to get them in the mood ahead of the weekend. In fact, Caorunn’s commissioned research revealed that 46% of the nation have had a go at making cocktails over the past few months whilst pubs and bars have been closed. This has been most common amongst 18-34 year olds with 79% mentioning they had attempted to shake up a storm at least once during lockdown, which proved to be a lower 60% of respondents aged between 35-44.
Launched in 2009, Caorunn (pronounced "ka-roon”) is passionately handcrafted in small batches in the heart of the Scottish Highlands. Developed during a low and slow process in the world’s only working Copper Berry chamber, each batch is personally shaped by Gin Master Simon Buley, who holds enviable distilling and spirit expertise.
With a uniquely vibrant flavour profile, the product gains its distinctive notes from five wild botanicals that Simon personally hand-picks: dandelion, heather, Coul blush apple, bog myrtle and rowan berry, which all grow in the landscape surrounding the Balmenach Distillery.
The gin has been produced using the same process for the last two decades, ever since the very first bottle of Caorunn was produced. The round Copper Berry chamber contains four large trays on which the botanicals are spread. As vapour passes through the trays, it picks up the flavours of all the botanicals, during a long, slow process. When it cools and returns to liquid, now gin, the botanical flavours are firmly embedded in the spirit.
Whilst echoing the shape of the bottle itself, the famous Caorunn asterisk, found emblazoned on every bottle, is a symbol for five, representing each of the wild, Scottish botanicals used to give this gin its authentic flavour. The name Caorunn also originates from the Gaelic name for rowan berry, highlighting how important heritage and locality is in the making of this one-of-a-kind gin.
Caorunn is available to purchase online and in Sainsbury’s stores for £22.